The Brief
A complete diagnostic of your marketing attribution gap.
Two to three weeks. $4,997 flat. You own the output regardless of what comes next.
Most businesses do not know which of their marketing channels are actually driving revenue. The platform says one thing. The CRM records another. The Brief reconciles them. It is not a proposal. It is not a pitch. It is the research and the diagnosis, delivered first — so you know exactly what you are buying before any ongoing engagement starts.
$4,997 flat
Includes the full internal + external data workup.
If you enter The Operation within 30 days, the full $4,997 Full Brief payment is applied as a credit.
You own the output regardless of what comes next.
Attribution Reconciliation
We connect your ad platform data to your CRM and run the attribution close. Platform-reported conversions checked against CRM-confirmed closed deals across every major channel you're running. Output: a named gap figure and a channel-by-channel decision map.
The Action Set
Based on the reconciliation, we produce a prioritized monthly, weekly, and daily action set built on the DRYVN knowledge base — internal client history and external expert sources for your vertical and funnel stage. What to fund, protect, kill, and do next.
Competitive and Market Positioning
Live research on your category, your keyword demand picture, and your closest alternatives — named, with their structural vulnerabilities against your position. Research that tells you where the acquisition opportunity is.
The Proposal (if applicable)
If the Brief surfaces an engagement scope that makes sense for DRYVN to execute, you'll receive a specific, scoped proposal as part of the deliverable. If it doesn't, you won't receive a proposal — you'll receive the diagnostic and our honest read on the next move.
What we need
To run The Brief, we need:
Read-only access. No campaign changes. All credentials returned or revoked on delivery. Estimated two to three weeks from access confirmation to final Brief delivery.
Proof this works
A client's Google Ads dashboard reported 7 closed appointments from a healthcare channel in Q1 2026. Their CRM confirmed 38. At 7, the rational call is to kill the program. At 38, you double down. That reconciliation — the move that prevents the wrong decision — is the core of what The Brief delivers.
The dashboard told the story the platform wanted to tell. DRYVN ran the real number. $195,497 in revenue the platforms could not attribute — found in a single reconciliation pass.
Healthcare practice · Q1 2026 · Google Ads reported 7; practice CRM confirmed 38 closed appointments · Reference call available under NDA.
Timeline
Two to three weeks.
Two to three weeks from confirmed data access to delivery. We will tell you at intake if the engagement is not a fit. We review every brief commission within one business day.
Not a fit if
No CRM tracking closed revenue
Marketing budget below $3,000/month
Business cannot grant platform read access
The output is a decision, not theater.
The Brief can recommend AI Marketer, a custom agent sprint, The Operation, a capability add-on, or an honest no.