# weekly-proof
Monday proof packet · example
Daily9:20 AM
Opportunity — example. Pause the two ad sets under CPL target; shift budget to the source converting to closed-won. Approval-gated.
D
DRYVN AI Marketer
APP8:15 AMWeekly pulse — example. Paid lead volume is up, but qualified-stage movement is flat.
RYG
YELLOW
What changed
Closed-won lagged paid lead volume by 31 opportunities this month.
Why
The source mix shifted toward high-volume terms that are not moving into qualified stage.
Action
Hold scale. Review source quality and handoff notes before moving budget.
Needs approval
Yes — owner review first.
✅ 2ThreadReview first

