Case study · Apparel & merch
One of four Shopify stores our founder owns and operates today, with the AI Marketer working inside it. The smallest of the four — same admin, same discipline. Scale changes; the loop does not. Lifetime revenue as read on September 4, 2026 — uncropped, with the date still on it.
$329K
6,897 orders · all time
Read from the Shopify admin · September 4, 2026

What runs inside
Connected data
Storefront, ad platforms, analytics, and orders — reconciled to what actually cleared.
Daily opportunities
Money leaks and small optimizations surfaced in Slack as they appear, approval-gated.
Monday proof packet
What changed, why, the next move — in Slack and the inbox, every week.
Approval gate
Launches, budget shifts, and customer-facing changes wait for a named yes.
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